Turbocharge Your Business for Women Entrepreneurs by Terri Levine

Author:Terri Levine [Levine, Terri]
Language: eng
Format: azw3
Publisher: Authors Place Press
Published: 2020-09-14T16:00:00+00:00

JOINT VENTURE AND AFFILIATE MARKETING

Is the answer joint venture or affiliate marketing since ads aren’t the answer?

Over the last fifteen years, affiliate marketing and joint venture marketing became popular. Business people were excited; they thought that they could begin to use other companies’ lists, or other people’s buyers. They hoped to get their product or service in front of those buyers.

Joint ventures and affiliates are similar. The concept is a collaboration in which, for example, the massage therapy place and the hair salon down the street have a reciprocal deal. When someone comes in for a massage, they get a coupon for a haircut down the street, say, five dollars off. When they get the haircut, they get a coupon for five dollars off a massage.

Conceptually this sounds wonderful. What we’re finding is that customers typically won’t use those coupons; they won’t even pick them up. They’d rather not be tied between businesses giving back and forth to each other in a financial way. Even if it’s not financial, the customer perceives that there is a financial arrangement.

Frankly, consumers have gotten wise. Customers see that something’s being promoted to them, and that the partner is telling them the other company is wonderful and to buy some great deal from them. We as customers get suspicious. Customers suspect there’s got to be some reason the seller is trying so hard to pitch a product or service.

Consumers begin to guess that there must be a financial payoff. If you decide to go this route you open your audience to another business, and I believe you must have a reason to do so. You must tell your audience your exact reason for doing so. They have every right to ask why you are opening them to this. Your clientele need justification. Rather than you telling them this other company is great, tell them why you are giving them a pink-spoon experience of getting a taste. Give them a reason why you want to introduce them and how this product or service can help them get an additional result.

EMAIL AND DIRECT MAIL

People are inundated with email. Email is a huge complaint in our society today. We all get too much of it. You may be sending out wonderful emails. They could be valuable. If the emails ever make it through the many filters, they may still be sitting in people’s inbox without people actually reading them or paying attention to them. We’ve gone into companies where people have five, ten—and for one lady just last week— twelve thousand emails in her inbox. Twelve thousand!

So, your email isn’t necessarily going to get a response. It certainly is not going to create a purchase. I would highly recommend re-thinking using email, although it’s free and seems like a good way to advertise. Instead, text people, pick up the phone or have personal encounters with prospective clientele. People respond to human beings way more than technology.

The alternative idea that many people have is that using direct mail may work better because there isn’t much of it anymore.

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